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By Carey Roberts
February 20, 2004

Women are seeing red over the latest program from the American Heart Association, dubbed the “Go Red for Women” campaign.

The American Heart Association website ( currently features actress Daryl Hannah posing in a skimpy outfit that she probably found in Janet Jackson’s wardrobe. Hannah wants us to sign up to receive information about the risks of heart disease in women.

Why would women ever be perturbed about that? Because this one-sided campaign overlooks the fact that men have hearts, too.

Wondering if the feminist campaign for gender equality had somehow gotten side-tracked, I contacted the AHA for an explanation. Here’s what spokeswoman Toiya Honore had to say: “When many people think of heart disease or heart attack, the image that comes to mind is the middle-aged white male clutching his chest.”

Ms. Honore’s comment may be true, but misses the key point. That “middle-aged white male” also happens to be married, with a wife and kids.

When that husband and father suddenly dies, he leaves behind a devastated family. Mom is now saddled with the additional burdens of becoming the primary breadwinner and household repairman. She has also lost her confidante, lover, and soul-mate.

That’s not all. When his widow reaches her Golden Years, she will be four times more likely to be warehoused in a nursing home (according to a study by Lois Vergrugge), compared to a married woman of the same age.

In contrast to that “middle-aged white male,” women who die of heart disease are typically in their 50s and 60s. Usually they are not the primary breadwinner of a struggling family, and their children have already grown up.

Ms. Honore offers a second justification for the Heart Association’s campaign that again is technically correct, but misses the bigger picture. Honore notes, “overall, more women die from cardiovascular disease than men.” It is true that of all persons who die of heart disease, 52% are female and 48% are male.

But even a first-year public health student can spot the flaw in that logic. Go to the nursing home in your community, and you will see that most of the residents are female. And heart disease is a condition of older people. So of course women hold a numerical edge in the heart disease tallies. That’s a no-brainer.

But crude numbers are notoriously inadequate in guiding program priorities. For example, the number of Blacks who die of heart disease is far fewer than the number of Whites. If we only relied on raw numbers, we would start shutting down programs for Blacks and other minorities.

And knowing that more men die of cancer than women, is the Heart Association also calling for a halt in breast cancer research? I certainly hope not.

The only accurate gauge of need is a person’s risk. The risk of dying of heart disease is 228 per 100,000 for white males, and only 134 among white females. In other words, men face a 70% higher risk of dying from this dread disease. The American Heart Association knows these facts are true?- they report them on page 10 of their own 2004 Statistical Update

American men die an average of five and a half years before women. If it wasn’t for the unequal gender toll of heart disease, men would be living almost as long as women. And far fewer women would be spending their last years alone, gazing blankly at the cinderblock walls of a nursing home.

Forty years ago the American Heart Association sponsored a conference on “Hearts and Husbands.” This conference, which taught women how to keep their husbands healthy and alive, was attended by 10,000 wives and wives-to-be.

Those women had far greater compassion and common sense than the radical feminists who are now calling the shots at the American Heart Association.

© 2004 Carey Roberts - All Rights Reserved

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Carey Roberts is an analyst and commentator on political correctness. His best-known work was an exposé on Marxism and radical feminism. Mr. Roberts’ work has been cited on the Rush Limbaugh show.

Besides serving as a regular contributor to, he has published in The Washington Times,,,, Men’s News Daily,, The Federal Observer, Opinion Editorials, and The Right Report.

Previously, he served on active duty in the Army, was a professor of psychology, and was a citizen-lobbyist in the US Congress. In his spare time he admires Norman Rockwell paintings, collects antiques, and is an avid soccer fan. He now works as an independent researcher and consultant.

Roberts now works as an independent lecturer, writer, and consultant. E-Mail:








"The only accurate gauge of need is a person’s risk. The risk of dying of heart disease is 228 per 100,000 for white males, and only 134 among white females. In other words, men face a 70% higher risk of dying from this dread disease."