NewsWithViews on Pinterest NewsWithViews on Google+

Additional Titles







Victim or Volunteer?









By Lauren Lane
September 6
, 2013

In an economy that has many American families living paycheck to paycheck, there is a culture of what appears to be some very lucky business men and women who have found a way to not only survive during challenging times, but have also discovered how to thrive.

Recreating or reinventing your business can be scary, but it can also be as rewarding as it is challenging.

“I think Southern Oregon is amazing and there are so many creative and hardworking people here” said LA Gerson, a chief marketing officer who has been recognized nationally for her niche brand development and marketing skills. Gerson has created brand recognition and ad campaigns for clients such as: Frontier Airlines, Wells Fargo Banks, Coors, ReMax International, American Express and numerous others.

Gerson’s rules for success are simple and effective. Here are a few tips from her upcoming book, “How To Reinvent Your Business Model In The New America.”

Rule #1: You have to love creating.
You must have a passion inside of you that is much like that of a mini-inventor. You see things others do not see, you were the kid who built a fort out of a blanket and cereal boxes.

Result: If you do what you love, you will never work a day in your life.

Rule #2: Be a rebel.
If you worry about making waves, or going with the flow, you will never create your own current. As Shakespeare said, “To thine own self be true.”

Result: There is no failure, there is only forgetting to try.

Rule #3: Be faith driven.
There are only two forces at work in us. Faith or fear. They are inter-changeable. You can let either one or the other guide you; so why not choose the one that has the home team advantage?

Result: If you don’t believe in your ideas, no one else will.

Rule #4: Be optimistic.
You will hit road blocks, but as the motivational speaker Tony Robbins pointed out in his book, ‘Notes from a friend’, if a race car driver looks at the wall he will most certainly crash. Look towards the direction of your dreams.

Result: Be a visionary. The good book says, “My people perish for lack of vision.”

Rule #5: Be committed.
If you whole heart isn’t in it, find something you can put your heart into. If you are doing it to get rich, you are doomed to fail. Most successful entrepreneurs began creating something for the love of the project, not the financial outcome.

Result: Do what you love and the money will follow.

Rule #6: Invest in yourself.
Research your industry. Look at possible competitors or roadblocks. Is your product different? In what ways? How is it unique? Ask yourself ‘if I was a consumer would I want this product or service?’. Then ask yourself ‘why or why not?’

Result: Don’t be afraid to ask others first impressions and get a group of enthusiastic creators in your corner. After all, ‘there is wisdom in the counsel of many’- (from the Good Book.)

Did you know that there are hundreds of businesses that started during econmic downtimes, depressions, recessions and with extremely challenging circumstances? Don’t let a down economy be your excuse not to strive towards excellence.

There are dozens of great ideas and businesses that came to light during the last depression. In fact, did you know that the famous inventor Thomas Edison created the light bulb during the middle of the panic of a six-year recession in 1873? As a result of market capitalization, GE is now the third largest company in the world.

Did you know that Burger King which was founded in 1954 and actually made its claim to fame through a signature item commonly known as the Whopper? This occurred during another recession in 1957. They took what they had and found a way to make it bigger and better.

Subscribe to NWV Southern Oregon Edition Alerts!

Enter Your E-Mail Address:

My personal favorite marketing genius is Levi Strauss & Co. While they were falling on hard times during the 1930s and as the unemployment rate soared, Levi not only focused on “all things western”, but reexamined their core message and began to expand their brand to make western wear desirable for the general public. Then, in 1936, a red tab imprinted with the Levi’s trademark was added to the back pocket of its jeans. This provided free advertising to Levi and came directly from anyone walking around wearing a pair of Levis. Customers were their walking billboards and the garment industry has never been the same since.

“I love living in America, where we can still be innovative, creative and independent thinkers’, said Gerson. “I know there is a lot happening that is dividing our country right now, but I believe being an entrepreneur goes beyond race, religion or political affiliation. I think being an entrepreneur is what being an American is all about.“

If you have a business idea or need marketing assistance you can email Gerson at:

© 2013 Lauren Lane - All Rights Reserved

Share This Article

Click Here For Mass E-mailing

Lauren was born in Los Angeles, California and currently living in the beautiful Pacific Northwest. Lauren is an author, speaker, former radio host and acclaimed publisher.

Ms. Lane studied Law in Ventura, California and was nominated during her Career as 'Business Woman of the Year'. She is an avid reader, loves nature and has a passion for niche marketing.

Ms. Lane has been published throughout her career, and has assisted fortune 500 companies with their marketing, business strategies and media campaigns.

For 15 years she headed up the largest publishing company in the Rocky Mountain region, consulting for companies such as ReMax International, Wells Fargo Bank, and Coors, to name a few.

Her new book "Victim or Volunteer" (launching in spring of 2013) and her reprint of the book that inspired her and woke her up to her freedoms as an American, will be offered exclusively at, beginning March, 31st, 2013.

Ms. Lane is mom to four grown children and has eight wonderful grandchildren scattered throughout the United States living in Texas, Virginia, and Utah.

With a love of traveling, she says much of her inspiration came from a trip to Dublin and Dingle, Ireland with her then 16 year old son, and a real passion awoke, when her oldest son shared his experiences after serving his country and coming back from Iraq, Iran and Afghanistan.

Web Site:









Did you know that Burger King which was founded in 1954 and actually made its claim to fame through a signature item commonly known as the Whopper? This occurred during another recession in 1957. They took what they had and found a way to make it bigger and better.