June 1, 2008
Face it. Teens and young adults love to communicate using computers. One of my granddaughters exchanges message with a friend who boasts that she is emo. This term was new to me so I had to check it out on the internet. Wikipedia states that the term “emo” stands for emotion, and it originated from the hard rock scene. The article explains the evolution of the term. Check it out.
To some young people being emo is something to boast about. Putting it all together, it seems to me that when one is emo he/she is rejects intellect and bases decisions about life on emotion.
Whistles, bells and sirens then go off in my head. Since being emo rejects intellect in favor of emotion, one might accurately say that emo is a half wit state of mind.
That is exactly the state of mind August Comte (1798-1857), the French father of sociology, wanted people to assume for his sociologically controlled world management system. He wrote, “It is the primary condition of social reorganization to put an end to the state of utter revolt which the Intellect maintains against the Heart.”
Regardless of its origination, it seems to me that emo is a useful term. It describes and also explains why a certain type of person does what he/she does. Those who are emo reject their intellect. They are motivated by the effect their behavior and dress has on themselves and other people.
I must admit it. I am way behind in my discovery of emos, and it took a thirteen year old to make me aware of them. However, sociologists, product marketers and politicians recognized them and have been using the web to cater to them for years.
In researching emo, one of the first marketing terms I came upon was “viral marketing.” It compares marketing of products and ideas to the spread of a virus from person to person. The term originated with a Harvard professor -- NaATURALLY!
Viral marketers use social networks and attempt to identify those in a social network who are the most influential and who might pass on product information (or ideas and philosophies) to their friends and relatives.
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Isn’t it amazing what s thirteen year old and “emo,” one little three letter word, can reveal?